Risk Ideation About Tony Gimple What People Say


Gimple Associates


Strategy Risk Ideation




Assignments Information & Links


Events Social Media




Ideation is the creative process of generating, developing, and communicating new ideas, often leading to new products of services that spring from existing capability and that can be sold to new or existing customers without great cost or change of methodologies.


It is a thought cycle; from innovation, to development, to actualisation and, as such, is an essential part of business innovation in both education and practice.


Methods of innovation include:-

  • Problem solution - this is the most simple, where someone has found a problem and as a result, solves it

  • Evolutionary idea - evolutionary ideas derive from somewhere else, taking something that already exists and improving on it

  • Symbiotic idea - a symbiotic method of idea creation is when multiple ideas are combined, using different elements of each to make a whole

  • Revolutionary idea - a revolutionary idea breaks away from traditional thought and creates a brand new perspective

  • Serendipitous discovery - serendipitous solutions are ideas which have been coincidentally developed without the intention of the inventor, such as the discovery of penicillin

  • Targeted innovation - creating a targeted innovation that deals with a direct path of discovery.often accompanied by intensive research in order to have a distinct and almost expected resolution, such as linear programming

  • Artistic innovation - artistic innovation disregards the necessity for practicality and holds no constraints and is the purest form of invention

  • Philosophical idea - the philosophical idea lives in the mind of the creator and can never be proven, but which still has vast residual effects, such as the idea of eternal recurrence.

  • Computer-assisted discovery - this uses a computer in order to widen possibilities of research and numeric possibilities.




Gimple Associates 2011 


t: 07974 099221